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Yahoo recently opened up its Web mail platform. It aims to encourage external developers to create their own plug ins, simple utilities and applications that can further enhance Yahoo Mail user experience. The announcement is a big news for the developers. It is to note that Yahoo offered unlimited storage capacity just last May of this year. The plan to open up the platform was under way since September of last year. So that developers can tweak and come up with their own applications specifically for Yahoo Mail. And the tools are now available at its website, Yahoo Developer Network. Yahoo has same development tools for other services like photo sharing site Flickr and the Yahoo search engine. It believes that opening the platform for third party developers will undeniably benefit them. Because these developers will certainly come up with useful and innovative applications for their online services. Yahoo has taken it further by offering incentives, monetary at that, $10 specifically, for every account created in the Yahoo Mail Plus because of its referral from an approved developer.